大盛（北京）体育管理有限责任公司（以下简称大盛体育）系由香港大盛国际体育投资管理集团投资设立。公司致力于中国体育场馆媒体价值的开发，并通过对优势资源的整合，打造中国最专业的、具有市场领导地位的体育场馆媒体平台。目前，公司代理开发的场馆资源近百家，已成为中国最重要的场馆互动传媒运营商之一。
Regal sports (Beijing) Management Co. Ltd, which originally founded and invested by Regal International Sports Investment Group Limited(Hong Kong), is a media management company that sustainedly specializing in sports related industries. We are dedicated in exploring and enhancing the value of sports venues as the media carrier. With integrating the domestic first-class resources we are continuously performing as a sophisticated, professional and dominant communication platform in venue media management industry. Recently, we have been authorized by around 100 venues to manage and carry out agency operations on. Meanwhile Regal Sports & Media has already become one of the most competitive interactive media operators in venue management field.

“体育的繁荣促成中国诞生了五星级的场馆管家”――《纽约时报》

The need for venue operations experts in China has increased
as sports have become more popular.----《The New York Times》

大盛体育首先致力于中国体育场馆媒体价值的开发与运营，借鉴国内外体育场馆商业化运作的先进理念和经验，为国内体育场馆提供专业开发运作及咨询服务。为最大限度提升体育场馆商业价值，公司斥巨资为全国大型体育场馆投建单体面积超过百平米的高清全彩LED户外显示屏，开发场馆及周边各类广告媒体，使体育场馆成为中国最重要、最具影响力的品牌载体，创造一个高价值的、具有独特的空间互动性和内容可体验性的交互式媒体新平台。大盛体育还依托国内外相关体育组织，联合各级政府，凭借丰富的体育、娱乐资源和大型赛事活动经验，致力于为中国体育场馆引进专业化体育赛事、大型商业演出和群众性体育文化娱乐活动，以充分挖掘和提升中国体育场馆利用价值，全面促进全民健身，助力我国实现“体育强国”的体育事业宏伟战略目标。
To maximize the commercial value of venues, the company has made large investments into high-definition & full-color LED panels which cover more than 100 square meters. We also developed various types of advertising media in and around sports venues, helping sports venues in China to become more influential brand carriers. Regal is also associated with several sports organizations in China and abroad, supported by government departments, and dedicated to the introduction of professional sports events, performances and cultural entertainment activities.

策划研究团队 Planning and Research:
对体育场馆进行整体化调研分析，挖掘体育场馆潜在的商业资源，以实现体育场馆的社会和市场价值最大化。对场馆进行系统化调研与策划是大盛体育助力体育场馆实现价值飞跃的基础和前提。
Regal aims to maximize its research and analysis capacities to realize the value of all venues under management.

价值评估团队 Statistics and Evaluation:
大盛体育开发了专业的体育场馆价值评估模型，该评估体系囊括了场馆硬件设施、地理位置、经济区域及文化、体育事业发展、媒体环境等影响体育场馆使用价值的各类指标。科学的价值评估体系是大盛体育为各场馆提供个性化商业服务方案的重要依据。
Regal has developed a professional valuation model, which includes hardware facilities, location, markets zoning, and culture, media, sports development among other evaluation indicators.

整合营销团队 Marketing and Sales:
通过对体育场馆进行策划包装、引进体育文化娱乐等各类赛事活动、借助新闻媒体传播场馆活动及形象、广告媒体资源开发等方式，因地制宜地实现体育场馆多样化经营。构建企业（品牌）与消费者、经销商、媒体、社会大众、以及与各地政府360度全方位关系的整合营销平台。
Thanks to Regal’s strong customer relationships and international sports event resources , the company provides enterprises with services including sports venues branding, event marketing, sales channel development and maintenance. Regal constructs an integrated marketing platform for companies (brands) and consumers, distributors, media, general public, and local governments.

媒体传播团队 Media Resources:
与渠道媒体建立长期稳定的合作关系，集众多传媒高端资源优势，致力于为各类体育场馆或各类体育赛事、商业活动提供量身订做的策略咨询、新闻策划、媒体传播等服务。全面整合媒体传播的多个领域，实现整合传播的最佳效果。
Our team is dedicated to various venues, types of sports events and business conferences to provide customized consulting and media promotions services in order to establish long-term stable relationships with mainstream media.

LED项目团队 LED Project :
业务范围包括对体育场馆的户外LED大屏幕显示屏项目拓展、价值评估、实地勘测及投建，以及已建成显示屏的设备维护和日常调试。公司同时拥有国内视频处理领域的精英，专门负责大屏幕视频资源的采集、制作和播出等服务工作。
Services cover projects on expanding, evaluating developing and constructing the outdoor large-screen LED panels,equipment maintenance and routine debugging.

赛事组织团队 Event Organization:
负责引进与实施提升场馆人气，聚拢商业氛围的体育比赛、体育表演、文艺演出、展览展示等各类活动，充分共享大盛的赛事活动资源。
Responsible for the introduction of excellent competitions, sports events, popular theatrical performances, exhibitions and other kinds of activities, fully shares resources of our event activities.

海外拓展团队 Overseas Development:
与国际上各大体育营销机构、国际体育行业组织、著名体育俱乐部、经纪人保持密切联系，从事国际大型体育赛事、营销及公益活动的国内对接与服务工作。
Regal has contacts with the major sports marketing companies, international organizations, professional clubs, and famous agents.

商务推广团队 Business Promotion:
大盛可利用旗下众多的商务推广方面战略合作服务机构资源，为各合作体育场馆提供活动承办、宣传、市场推广、商务活动等专业的策划与运营服务。
Regal uses its strategic institutional resources, to provide planning services and management advice to venues for activities, publicity, marketing and commercial events.

投融资顾问团队 Investment and Financing consulting:
大盛体育自身或通过投资者、基金合作资源，采用国外先进的金融管理理念，为体育场馆提供引资或合作开发服务，如引进投资者、合作开发商业、采购大型赛事活动播放权等。
Regal works alone or with investors, funds, or banks, to attract investments to venues One way to do this is through the introduction of strategic partners, utilization of venue property and purchasing TV broadcasting rights, etc.